Privacy Notice.
How FertiHedge collects, uses, stores, shares and protects personal data of users who access its website, under the Brazilian General Data Protection Law (LGPD — Law No. 13.709/2018).
Welcome to our Privacy Notice
FertiHedge values the privacy and protection of personal data of all users who access its website. We act in a responsible, transparent way and in compliance with the Brazilian General Data Protection Law (Law No. 13.709/2018 — LGPD), adopting the technical and organizational measures required to ensure the security of the information we process.
This Privacy Notice describes, in a clear and accessible way, how personal data is collected, used, stored, shared and protected during the navigation on our website, as well as the rights of data subjects and the channels available to exercise them.
By accessing the FertiHedge website, the user declares to be aware of and to agree with the provisions of this Privacy Notice, undertaking to use it in a conscious, safe and responsible manner.
Glossary of terms
Why do we collect and use your personal data?
We collect data for different and specific purposes, such as: offering, analysing, managing, improving and personalising our services and marketing efforts; managing subscriber referrals; processing your registration, orders and payments; communicating with you through announcements, notices, updates, marketing, alerts, messages, and changes to terms and policies; security, compliance and fraud prevention; complying with laws, legal requests and legal processes; enforcing our terms and conditions; and bringing or defending judicial actions.
The company collects and processes personal data in a transparent, ethical manner, limited to what is necessary for the services offered through its digital environments.
The USER may receive informative or promotional communications, and may revoke consent at any time.
Information you provide to us
Your full name, email, phone number, IP (Internet Protocol) address, browser type and version, configuration and time-zone location.
Financial data: when purchasing one of our services, financial-data information is required to enable billing and the contract.
Where data collection occurs on the site: "Receive news" form and contact links (WhatsApp / email).
What happens if I do not provide this data?
The personal data listed above are always collected on the basis of consent, the purpose related to specific activities and, sometimes, necessity, being essential for accessing and using our services and website. Therefore, if you choose not to provide them, you may experience an inability to access and use our services and website.
For what purposes are personal data collected and stored?
We collect and use your data for the following purposes:
- Send newsletters, information and updates when requested;
- Reply to messages or contact requests;
- Improve site browsing experience and performance;
- Ensure site security and prevent improper use;
- Run statistical analyses on access and behaviour patterns.
Will the data be shared?
FertiHedge does not share your personal data with third parties for commercial purposes, except when strictly necessary to comply with a legal obligation, judicial requirement, or with your explicit consent.
How do we protect your personal data?
It is our responsibility to look after your personal data and to use them only for the purposes described in this Notice. The data and the activity records collected are stored in a secure and controlled environment. Your data is accessed only by duly authorised professionals, respecting the principles of proportionality, necessity and relevance to our objectives, in addition to the commitment to confidentiality and to preserving privacy. We make every effort to protect the privacy of your personal data, always seeking to mitigate the risk of any incident.
How long does this data processing last?
Personal data are stored only for as long as necessary to fulfil the purposes for which they were collected. However, there are cases in which we may keep this data for the period required to fulfil legal obligations, in which case the data will not be in use, but rather stored for the eventual need to comply with a legal obligation. We always carry out a technical analysis to determine the appropriate retention period for each type of personal data collected, considering its nature, the need for collection and the purpose for which it will be processed, as well as any retention needs to comply with obligations or to safeguard rights.
Can minors be users?
The services offered are not directed to people under 18 (eighteen) years of age. Therefore, we do not collect or knowingly request information from minors under 18 in our operations. Users under 18 must not attempt to register to access our services or send any information. If we become aware that we have collected information from an individual under 18, we will cancel any account used and delete the related personal data.
What rights do I have over this data?
The Brazilian General Data Protection Law (Law No. 13.709/18), in article 18, lists the rights of personal-data subjects, which we detail below:
How and when can I exercise these rights?
You may exercise these rights at any time, as well as raise questions and seek clarification, by contacting us at: contato@fertihedge.com.br. Important notice: for your security, whenever you submit a request to exercise your rights, we may ask for additional information and/or documents to verify your identity, in an effort to prevent fraud.
We may reject requests not required by law, such as those that are extremely impractical, that demand a disproportionate technical effort, or that may expose us to operational risks, such as fraud regarding the free-use period.
Cookies and similar technologies
The company may use cookies to improve the user experience.
Types of cookies:
- Necessary: essential for site operation;
- Performance: analyse usage behaviour;
- Functionality: remember preferences; and
- Advertising: deliver relevant content.
The user can configure their browser to refuse cookies, which may affect site functionality.
By browsing the site, the USER consents to the use of cookies in accordance with this Notice.
Changes to this Notice and final remarks
This Privacy Notice may be updated periodically, with notice on the website about relevant changes.
Cuiabá/MT, January 21, 2026